L’Oréal brand Urban Decay has made its first mark in China’s travel retail channel, following previous launches on Tmall and in Sephora outlets, after being buoyed by changes to the animal testing regime.
The popular beauty press is abuzz with news of a forthcoming nude eye shadow palette from the revered L’Oréal brand. And rightly so—it’s a product consumers themselves asked Urban Decay to create.
The L'Oréal brand has teamed up with technology integrator OSF Global Services on a new CMS and Demandware digital commerce solution to help Urban Decay better serve consumers internationally.
Social media has the brand’s followers scattered all over the web, so this month Urban Decay welcomes them back to the fold with a new global content site.
Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.
Building on the existing relationship between the two companies, make-up brand Urban Decay once again selected US firm Fusion Packaging to supply the packaging for a new product launch.
The acquisition of color cosmetics company Urban Decay will offer L’Oréal the chance to expand in the USA, and give potential to international growth, despite not being a game changer, according to an analyst.
Lingerie and now personal care giant Victoria’s Secret is said to be suing global color cosmetics player Urban Decay, over the trademarked term ‘Naked.’
